“Since we were kids, we have valued IKEA’s approach of making things affordable and available for a lot of people. The collection is built on the band’s insights about the needs of those starting up their music or creative career. Development of technology has enabled musical democracy, and the collection aims to support creative pursuits of the many people creating, performing, and enjoying music at home. OBEGRÄNSAD collection, which means “unlimited” in Swedish, targets everyone who values the music experience at home and beyond: music fans, music producers, DJs, and all creators with limited means but unlimited creativity. The result of the collaboration is OBEGRÄNSAD, a limited collection which will enable the many rising creatives in music and digital arts to build the perfect home studio at an affordable price. IKEA and electronic music artists Swedish House Mafia set out to explore music and creativity at home and make everyday life easier for those who produce, perform, play, or listen to music.
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